[MUSIC] Let's look at when to use a story. Stories are effective rhetorical tools for
starting a speech. People love to listen to stories. That's what we call human interest. Stories are also effective for
recovering an audience's interest. That happens all the time. An audience loses attention. You can tell they're not paying attention. It's a moment to say, hey, this reminds
me of the time when, tell a story. Another one persuasion about
principles and values, real lives and real experiences, or
what I call real life experiences. They're much more effective than
just talking about theories and then speaking about your strengths and
weaknesses. People love that. Never underestimate how much
mileage you can get out of lessons you've learned from your
weak points, your mistakes. They're super effective as stories. When we look at good stories, the ones
that capture people's attentions and take them to where the speaker wants to take
them, they all have the same structure. That's true whether the story is two
minutes long or whether it's a movie two hours long, there will be twists and
turns, but the essence is always the same. Let's look at what the ideal structure for
a story is.